Local Keywords Critical for Google, Yahoo, Overture, MSN, AOL & Ask Jeeves Search Engine Marketing and Optimization, Free Keyword Tools Available

Local Search is HOT and the team at Did-it.com has provided national marketers a set of free tools to generate the keyword lists that are critically important for both national marketers and local marketers.

November 9, 2004 -- Searchers using Google, Yahoo, MSN and AOL are learning through experience that they can get better results by specifying their preferred geography in conjunction with a search term. That leaves marketers with a challenge and thats where the Did-it free http://www.did-it.com/free-tools.htm [local keyword tool] comes to the rescue.

{InsertImage}

Local geographic keywords are modifiers used by searchers to clarify their searches and express their needs. Marketers can enter their root word and http://www.did-it.com/free-tools.htm [local keyword tools] will take any root keyword and create phrases. By entering in a keyword like accountant the tools will return all the phrases that include local term accountant. The tools include the following:
-Top 50 US City Search Term and Keyword Generator
-US States Abbreviation Search Term and Keyword Generator
-US States Search Term and Keyword Generator
-US Territories Search Term and Keyword Generator
-Top 50 World City Search Term and Keyword Generator

Regardless of which search engines a marketer uses, including all the major portals: Google, Yahoo, MSN, AOL (including Netscape), Ask Jeeves, About.com Lycos and Infospace all have local searchers entering in these long phrases. Overture and Google also have other methods to assist searchers in getting relevant local search results, including IP address targeting.

Marketers even want to use localized keywords in the secondary Pay-Per-Click (PPC) search engines FindWhat, Looksmart, Enhance, Search 123 (a ValueClick company), epilot (an Interchange Corporation company) and Kanoodle.

The marketplace is filled with public and private companies waging a search war to get consumer eyeballs. Microsofts MSN (MSFT) has big plans according to every indication. Google (Goog) has a huge war chest as a result of a recent IPO and Yahoo is serious about using a portal strategy to keep users.

Did-it.com has been a leader in the field of Search Engine Marketing since 1996. Unlike other firms, Did-it.coms (www.did-it.com) technique and technology crush the competition profitably though proprietary software and proven combinations of strategies customized for each client. CEO Kevin Lee has authored over 70 articles and speaks at top marketing and investment conferences internationally.

For an interview call 212-631-0157 or e-mail e-mail protected from spam bots

# # #